Many of the big and small brands that are first time running an instagram Influencer marketing campaign are making costly errors when trying to identify who is the right Influencer to collaborate with.
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1) The biggest mistake that they made is that they only focus on influencer’s followings (the higher the better?🧐) and not evaluating their Influences impact and the effort that they put in for you.🤩
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2) Brands often misunderstood that influencers marketing can lead to huge increase in sales, but often than not, influencers marketing help increase brand awareness, strengthen company messaging, and content promoting by targeting the right target audience.🤜🏻🤛🏻
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3) Brands often look for short-term relationship with influencers and expect to move needle much! 🤨 No, invest in long-term Influencer partnership to guarantee more long-lasting results as this is a win-win method to both parties and it helps build strong partnerships. ( I am thankful to have @sothysmalaysia, @bellamariefrancemy, @leekaja.my and many other brands that took this initiatives with me❤️)
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4) Celebrities aren’t necessarily going to be the best Influencer marketing option. Micro and macro Influencer are seen to be much more trustworthy and genuine to their followers. Trust your guts and make your own decision! 🙌🏻
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Like this post if you agree! Tag your friends who have their own business and is looking to engage Influencer marketing in the future. This would help them make better decisions!😍👍🏻
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Photo taken by @edmundloong
📍 @petalingstreet @kualalumpurcity
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